Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
Microsoft Image Extension
image/vnd.mix
MIX
A complete technical comparison of AV1 Image File Format and Microsoft Image Extension — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | MIX |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | Yes |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
Microsoft Image Extension
image/vnd.mix
Extension
.mix
Container
Microsoft OLE Structured Storage (COM)
Compression
Proprietary (Internal JPEG/RLE)
Algorithm
JPEGDeflateProprietary
Color Depth
8-bit, 24-bit, 32-bit (RGBA)
Developed by
Microsoft Corporation
Released
1996
Magic Bytes
D0 CF 11 E0 A1 B1 1A E1
Browser Support Comparison
| Browser | AVIF | MIX |
|---|---|---|
|
|
✓ 85+
|
✕ |
|
|
✓ 93+
|
✕ |
|
|
✓ 16+
|
✕ |
|
|
✓ 121+
|
✕ |
|
|
✕ | ✕ |
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
MIX
MIX Strengths
- Allowed early consumer software to non-destructively edit complex compositions involving photos, text, and vector clipart
- Shared an architecture with other Microsoft Office products, enabling deep integration (OLE embedding) into Word and PowerPoint at the time
Limitations
- Completely proprietary and undocumented, leading to a massive loss of historical data for users who archived their family photos in this project format
- Requires traversing a complex OLE filesystem just to extract the flattened raster image
- No support in modern image editors like Photoshop, GIMP, or web browsers
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
MIX
Use MIX when…
- Historical Microsoft Picture It! Projects
- Microsoft PhotoDraw 2000 Graphics
- Early 2000s Consumer Digital Scrapbooking