Image MIME Reference
AVCI
AVC Image (HEIF Container)
image/avci
VS
AV1 Image File Format
image/avif
AVIF
A complete technical comparison of AVC Image (HEIF Container) and AV1 Image File Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVCI | AVIF |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | ✕ No | Yes |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
Browser Support Comparison
| Browser | AVCI | AVIF |
|---|---|---|
Chrome
|
✕ |
✓ 85+
|
Firefox
|
✕ |
✓ 93+
|
Safari
|
✕ |
✓ 16+
|
Edge
|
✕ |
✓ 121+
|
IE (Legacy)
|
✕ | ✕ |
AVCI
AVCI Strengths
- Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
- Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
- Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
- No native support within web browsers for HTML rendering.
- Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
- Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
When to choose which format
AVCI
Use AVCI when…
- Digital Photography
- Camera Capture
- Archival Storage
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images