Image MIME Reference
HEIC
High Efficiency Image Container
image/heic
VS
Microsoft Image Extension
image/vnd.mix
MIX
A complete technical comparison of High Efficiency Image Container and Microsoft Image Extension — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC wins on browser support
Feature Support
| Feature | HEIC | MIX |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | Yes |
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
Microsoft Image Extension
image/vnd.mix
Extension
.mix
Container
Microsoft OLE Structured Storage (COM)
Compression
Proprietary (Internal JPEG/RLE)
Algorithm
JPEGDeflateProprietary
Color Depth
8-bit, 24-bit, 32-bit (RGBA)
Developed by
Microsoft Corporation
Released
1996
Magic Bytes
D0 CF 11 E0 A1 B1 1A E1
Browser Support Comparison
| Browser | HEIC | MIX |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✓ 11+
|
✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
MIX
MIX Strengths
- Allowed early consumer software to non-destructively edit complex compositions involving photos, text, and vector clipart
- Shared an architecture with other Microsoft Office products, enabling deep integration (OLE embedding) into Word and PowerPoint at the time
Limitations
- Completely proprietary and undocumented, leading to a massive loss of historical data for users who archived their family photos in this project format
- Requires traversing a complex OLE filesystem just to extract the flattened raster image
- No support in modern image editors like Photoshop, GIMP, or web browsers
When to choose which format
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving
MIX
Use MIX when…
- Historical Microsoft Picture It! Projects
- Microsoft PhotoDraw 2000 Graphics
- Early 2000s Consumer Digital Scrapbooking