Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
JPEG XR (HD Photo)
image/vnd.ms-photo
JPEG-XR
A complete technical comparison of AV1 Image File Format and JPEG XR (HD Photo) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | JPEG-XR |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
JPEG XR (HD Photo)
image/vnd.ms-photo
Extension
.jxr.wdp.hdp
Container
TIFF-like Image File Directory (IFD)
Compression
Lossy (Lapped Bi-orthogonal Transform) / Lossless
Algorithm
Lapped Bi-orthogonal Transform (LBT)
Color Depth
8-bit (Grayscale, RGB, CMYK), 16-bit, 32-bit Floating Point (HDR)
Developed by
Microsoft Corporation (later Joint Photographic Experts Group)
Released
2006
Magic Bytes
49 49 BC 01
Browser Support Comparison
| Browser | AVIF | JPEG-XR |
|---|---|---|
Chrome
|
✓ 85+
|
✕ |
Firefox
|
✓ 93+
|
✕ |
Safari
|
✓ 16+
|
✕ |
Edge
|
✓ 121+
|
✕ |
IE (Legacy)
|
✕ |
✓
|
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
JPEG-XR
JPEG-XR Strengths
- Excellent support for 16-bit and 32-bit floating-point HDR images without massive file size bloat
- Native support for alpha transparency, which standard JPEG fundamentally lacks
- Computational complexity for decoding/encoding is relatively low, making it hardware-friendly
Limitations
- Suffered a complete failure of adoption in the web browser market outside of Microsoft's ecosystem
- Fully superseded by modern, open formats like WebP, AVIF, and JPEG XL which offer better compression and universal browser support
- Multiple file extensions (.wdp, .hdp, .jxr) and MIME types cause confusion and parsing fragmentation
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
JPEG-XR
Use JPEG-XR when…
- Legacy Windows Desktop Backgrounds
- XPS (XML Paper Specification) Documents
- Early High Dynamic Range (HDR) Photography
- DirectX Textures