Image MIME Reference
AVCI
AVC Image (HEIF Container)
image/avci
VS
JPEG XR (HD Photo)
image/vnd.ms-photo
JPEG-XR
A complete technical comparison of AVC Image (HEIF Container) and JPEG XR (HD Photo) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
Equal browser support
Feature Support
| Feature | AVCI | JPEG-XR |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | ✕ No | ✕ No |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
JPEG XR (HD Photo)
image/vnd.ms-photo
Extension
.jxr.wdp.hdp
Container
TIFF-like Image File Directory (IFD)
Compression
Lossy (Lapped Bi-orthogonal Transform) / Lossless
Algorithm
Lapped Bi-orthogonal Transform (LBT)
Color Depth
8-bit (Grayscale, RGB, CMYK), 16-bit, 32-bit Floating Point (HDR)
Developed by
Microsoft Corporation (later Joint Photographic Experts Group)
Released
2006
Magic Bytes
49 49 BC 01
Browser Support Comparison
| Browser | AVCI | JPEG-XR |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ | ✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ |
✓
|
AVCI
AVCI Strengths
- Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
- Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
- Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
- No native support within web browsers for HTML rendering.
- Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
- Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
JPEG-XR
JPEG-XR Strengths
- Excellent support for 16-bit and 32-bit floating-point HDR images without massive file size bloat
- Native support for alpha transparency, which standard JPEG fundamentally lacks
- Computational complexity for decoding/encoding is relatively low, making it hardware-friendly
Limitations
- Suffered a complete failure of adoption in the web browser market outside of Microsoft's ecosystem
- Fully superseded by modern, open formats like WebP, AVIF, and JPEG XL which offer better compression and universal browser support
- Multiple file extensions (.wdp, .hdp, .jxr) and MIME types cause confusion and parsing fragmentation
When to choose which format
AVCI
Use AVCI when…
- Digital Photography
- Camera Capture
- Archival Storage
JPEG-XR
Use JPEG-XR when…
- Legacy Windows Desktop Backgrounds
- XPS (XML Paper Specification) Documents
- Early High Dynamic Range (HDR) Photography
- DirectX Textures