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Image MIME Reference
AVCI

AVC Image (HEIF Container)

image/avci
VS

Microsoft Image Extension

image/vnd.mix
MIX

A complete technical comparison of AVC Image (HEIF Container) and Microsoft Image Extension — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.

Equal browser support

Feature Support

Feature AVCI MIX
Transparency (Alpha) Yes Yes
Animation Support ✕ No ✕ No
Progressive Loading ✕ No ✕ No
HDR Support Yes ✕ No
EXIF Metadata Yes ✕ No
ICC Color Profile Yes Yes
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth 8-bit, 10-bit, 12-bit
Developed by Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released 2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
Full AVCI reference →
Microsoft Image Extension
image/vnd.mix
Extension
.mix
Container Microsoft OLE Structured Storage (COM)
Compression Proprietary (Internal JPEG/RLE)
Algorithm
JPEGDeflateProprietary
Color Depth 8-bit, 24-bit, 32-bit (RGBA)
Developed by Microsoft Corporation
Released 1996
Magic Bytes
D0 CF 11 E0 A1 B1 1A E1
Full MIX reference →

Browser Support Comparison

Browser AVCI MIX
Chrome Chrome
✕ ✕
Firefox Firefox
✕ ✕
Safari Safari
✕ ✕
Edge Edge
✕ ✕
IE IE (Legacy)
✕ ✕
AVCI

AVCI Strengths

  • Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
  • Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
  • Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
  • No native support within web browsers for HTML rendering.
  • Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
  • Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
MIX

MIX Strengths

  • Allowed early consumer software to non-destructively edit complex compositions involving photos, text, and vector clipart
  • Shared an architecture with other Microsoft Office products, enabling deep integration (OLE embedding) into Word and PowerPoint at the time
Limitations
  • Completely proprietary and undocumented, leading to a massive loss of historical data for users who archived their family photos in this project format
  • Requires traversing a complex OLE filesystem just to extract the flattened raster image
  • No support in modern image editors like Photoshop, GIMP, or web browsers

When to choose which format

AVCI
Use AVCI when…
  • Digital Photography
  • Camera Capture
  • Archival Storage
MIX
Use MIX when…
  • Historical Microsoft Picture It! Projects
  • Microsoft PhotoDraw 2000 Graphics
  • Early 2000s Consumer Digital Scrapbooking

More comparisons

AVCI vs ACES → MIX vs ACES → AVCI vs APNG → MIX vs APNG → AVCI vs AVCS → MIX vs AVCS → AVCI vs AVIF → MIX vs AVIF → All comparisons →
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