Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
JPEG 2000 Compound Image File Format
image/jpm
JPM
A complete technical comparison of AV1 Image File Format and JPEG 2000 Compound Image File Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | JPM |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
JPEG 2000 Compound Image File Format
image/jpm
Extension
.jpm.jpgm
Container
ISOBMFF / JPM (ISO/IEC 15444-6)
Compression
Lossy / Lossless / Mixed Raster Content (MRC)
Algorithm
JPEG 2000JBIG2JPEGMMR
Color Depth
1-bit (Text/Masks), 8-bit, 16-bit, 24-bit
Developed by
Joint Photographic Experts Group (JPEG)
Released
2003
Magic Bytes
00 00 00 0C 6A 50 20 20 0D 0A 87 0A ... 66 74 79 70 6A 70 6D 20
Browser Support Comparison
| Browser | AVIF | JPM |
|---|---|---|
|
|
✓ 85+
|
✕ |
|
|
✓ 93+
|
✕ |
|
|
✓ 16+
|
✕ |
|
|
✓ 121+
|
✕ |
|
|
✕ | ✕ |
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
JPM
JPM Strengths
- Highly optimized for scanned documents, drastically reducing file sizes without sacrificing the readability of text or the quality of embedded photos
- Supports multi-page documents within a single file
- Object-based architecture allows for complex layout representation and independent extraction of elements
Limitations
- Failed to achieve widespread adoption, largely being overshadowed by PDF/A and DjVu
- Zero native web browser compatibility
- Requires complex, specialized software to properly encode and decode the multi-layered MRC structure
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
JPM
Use JPM when…
- Scanned Document Archiving
- Mixed Raster Content (MRC) Imaging
- Digital Libraries