Image MIME Reference
HEIC-Sequence
HEVC Image Sequence (HEIF Container)
image/heic-sequence
VS
JPEG XR (HD Photo)
image/vnd.ms-photo
JPEG-XR
A complete technical comparison of HEVC Image Sequence (HEIF Container) and JPEG XR (HD Photo) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC-Sequence wins on browser support
Feature Support
| Feature | HEIC-Sequence | JPEG-XR |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
HEVC Image Sequence (HEIF Container)
image/heic-sequence
Extension
.heics.heic
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
Moving Picture Experts Group (MPEG) / Apple
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 76 63
JPEG XR (HD Photo)
image/vnd.ms-photo
Extension
.jxr.wdp.hdp
Container
TIFF-like Image File Directory (IFD)
Compression
Lossy (Lapped Bi-orthogonal Transform) / Lossless
Algorithm
Lapped Bi-orthogonal Transform (LBT)
Color Depth
8-bit (Grayscale, RGB, CMYK), 16-bit, 32-bit Floating Point (HDR)
Developed by
Microsoft Corporation (later Joint Photographic Experts Group)
Released
2006
Magic Bytes
49 49 BC 01
Browser Support Comparison
| Browser | HEIC-Sequence | JPEG-XR |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✓ 11+
|
✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ |
✓
|
HEIC-Sequence
HEIC-Sequence Strengths
- Incredibly efficient storage for bursts and short animations compared to GIF or motion JPEG
- Supports 16-bit color, HDR, and alpha channel transparency across all frames
- Shares frame data blocks, meaning the base image and animation data are heavily optimized for space
Limitations
- Zero support in web browsers outside the Apple ecosystem (Chrome, Firefox, Edge do not support it)
- Heavily encumbered by HEVC patent pools, hindering open-source adoption
- Complex container structure makes parsing and decoding difficult without specialized libraries
JPEG-XR
JPEG-XR Strengths
- Excellent support for 16-bit and 32-bit floating-point HDR images without massive file size bloat
- Native support for alpha transparency, which standard JPEG fundamentally lacks
- Computational complexity for decoding/encoding is relatively low, making it hardware-friendly
Limitations
- Suffered a complete failure of adoption in the web browser market outside of Microsoft's ecosystem
- Fully superseded by modern, open formats like WebP, AVIF, and JPEG XL which offer better compression and universal browser support
- Multiple file extensions (.wdp, .hdp, .jxr) and MIME types cause confusion and parsing fragmentation
When to choose which format
HEIC-Sequence
Use HEIC-Sequence when…
- Apple Live Photos
- Burst Photography
- High-Quality Animations
- Cinemagraphs
JPEG-XR
Use JPEG-XR when…
- Legacy Windows Desktop Backgrounds
- XPS (XML Paper Specification) Documents
- Early High Dynamic Range (HDR) Photography
- DirectX Textures