Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
Digital Entertainment Content Ecosystem (DECE) Graphic
image/vnd.dece.graphic
DECE-Graphic
A complete technical comparison of AV1 Image File Format and Digital Entertainment Content Ecosystem (DECE) Graphic — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | DECE-Graphic |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | ✕ No |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
Digital Entertainment Content Ecosystem (DECE) Graphic
image/vnd.dece.graphic
Extension
.jpg.png.uvi
Container
Standard JPEG/PNG within DECE CFF structures
Compression
Lossy (JPEG) / Lossless (PNG)
Algorithm
DCT (JPEG)DEFLATE (PNG)
Color Depth
8-bit (RGB), 24-bit (RGB)
Developed by
Digital Entertainment Content Ecosystem (DECE) LLC
Released
2011
Magic Bytes
FF D8 FF (If JPEG) / 89 50 4E 47 (If PNG)
Browser Support Comparison
| Browser | AVIF | DECE-Graphic |
|---|---|---|
|
|
✓ 85+
|
✕ |
|
|
✓ 93+
|
✕ |
|
|
✓ 16+
|
✕ |
|
|
✓ 121+
|
✕ |
|
|
✕ | ✕ |
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
DECE-Graphic
DECE-Graphic Strengths
- Allowed the UltraViolet DRM ecosystem to easily distinguish structural UI/cover graphic assets from actual encrypted video tracks in a Common File Format container
Limitations
- Completely obsolete since the 2019 shutdown of UltraViolet
- Unnecessary abstraction, as the underlying files were just standard JPEGs or PNGs
- Causes modern strict MIME-type validators to fail if they rely on the Content-Type header
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
DECE-Graphic
Use DECE-Graphic when…
- UltraViolet Movie Cover Art
- Common File Format (CFF) Asset Manifests
- Legacy DRM Ecosystems