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Image MIME Reference
AVIF

AV1 Image File Format

image/avif
VS

Apple PICT Image

image/x-pict
PICT

A complete technical comparison of AV1 Image File Format and Apple PICT Image — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.

AVIF wins on browser support

Feature Support

Feature AVIF PICT
Transparency (Alpha) Yes Yes
Animation Support Yes ✕ No
Progressive Loading ✕ No ✕ No
HDR Support Yes ✕ No
EXIF Metadata Yes ✕ No
ICC Color Profile Yes ✕ No
AV1 Image File Format
image/avif
Extension
.avif
Container HEIF / ISOBMFF
Compression AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth 8-bit, 10-bit, 12-bit
Developed by Alliance for Open Media (AOMedia)
Released 2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
Full AVIF reference →
Apple PICT Image
image/x-pict
Extension
.pict.pct.pic
Container QuickDraw Metafile
Compression Uncompressed / Run-Length Encoding (RLE) / QuickTime Compressors (JPEG, SMC)
Algorithm
Apple PackBits (RLE)QuickTime Image Compression Manager (ICM)
Color Depth 1-bit, 2-bit, 4-bit, 8-bit (Indexed), 16-bit (High Color), 24-bit (True Color), 32-bit (RGBA)
Developed by Apple Computer, Inc.
Released 1984
Magic Bytes
None (Requires offset parsing, e.g., 00 11 02 FF at byte 522)
Full PICT reference →

Browser Support Comparison

Browser AVIF PICT
Chrome Chrome
✓ 85+
 ✕
Firefox Firefox
✓ 93+
 ✕
Safari Safari
✓ 16+
 ✕
Edge Edge
✓ 121+
 ✕
IE IE (Legacy)
✕ ✕
AVIF

AVIF Strengths

  • Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
  • Native HDR and wide color gamut (BT.2020) support
  • Supports 8, 10, and 12-bit color depth
Limitations
  • Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
  • Requires Edge 121+ (not supported in earlier Edge versions)
  • Limited support in native desktop image viewers
PICT

PICT Strengths

  • Incredibly versatile for its time, allowing a single file to cleanly scale text and vector shapes while simultaneously housing raster photos
  • Served as the flawless universal clipboard format for the classic Mac OS, enabling seamless copy/pasting between wildly different applications
Limitations
  • Deeply tied to Apple's legacy QuickDraw graphics architecture, making it exceptionally difficult to write accurate third-party parsers on modern operating systems
  • Lack of a standard magic header makes file detection unreliable without seeking 522 bytes deep into the file
  • Completely unsupported in modern web environments and discontinued by Apple itself

When to choose which format

AVIF
Use AVIF when…
  • Next-Gen Websites
  • HDR Photography
  • High-Quality Web Images
PICT
Use PICT when…
  • Classic Mac OS Clipboard Data
  • Legacy Macintosh Desktop Publishing (Aldus PageMaker, QuarkXPress)
  • 1980s/1990s Digital Clip Art

More comparisons

AVIF vs ACES → PICT vs ACES → AVIF vs APNG → PICT vs APNG → AVIF vs AVCI → PICT vs AVCI → AVIF vs AVCS → PICT vs AVCS → All comparisons →
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