Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
JPEG XL
image/jxl
JXL
A complete technical comparison of AV1 Image File Format and JPEG XL — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | JXL |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | Yes |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
JPEG XL
image/jxl
Extension
.jxl
Container
ISOBMFF / JPEG XL Codestream
Compression
Lossy (VarDCT) / Lossless (Modular)
Algorithm
VarDCT (Variable block-size DCT)Modular (Predictive coding for lossless)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit, 32-bit (Float)
Developed by
Joint Photographic Experts Group (JPEG)
Released
2021
Magic Bytes
FF 0A (Codestream) / 00 00 00 0C 4A 58 4C 20 0D 0A 87 0A (Container)
Browser Support Comparison
| Browser | AVIF | JXL |
|---|---|---|
Chrome
|
✓ 85+
|
✕ |
Firefox
|
✓ 93+
|
✕ |
Safari
|
✓ 16+
|
✓ 17+
|
Edge
|
✓ 121+
|
✕ |
IE (Legacy)
|
✕ | ✕ |
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
JXL
JXL Strengths
- Capable of losslessly recompressing legacy JPEG files, saving ~20% space while retaining perfect byte-for-byte restorability
- Highly superior progressive decoding (Saliency-driven), allowing recognizable images to load extremely fast on slow connections
- Outperforms WebP and competes favorably with AVIF, especially at high-fidelity settings and for complex textures/photography
- Royalty-free with an open-source reference implementation (libjxl)
Limitations
- Google's removal of JXL support from Chrome severely hindered its adoption as a universal web standard
- Lack of hardware decoding chips compared to video-derived codecs like AVIF (AV1)
- File parsing logic is complex due to the split between raw codestreams and ISOBMFF containers
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
JXL
Use JXL when…
- High-End Web Delivery (via Safari/Polyfills)
- HDR Photography
- Legacy JPEG Archiving
- Digital Art & Image Storage