Image MIME Reference
AVIF
AV1 Image File Format
image/avif
VS
HEVC Image Sequence (HEIF Container)
image/heic-sequence
HEIC-Sequence
A complete technical comparison of AV1 Image File Format and HEVC Image Sequence (HEIF Container) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
AVIF wins on browser support
Feature Support
| Feature | AVIF | HEIC-Sequence |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | Yes |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AV1 Image File Format
image/avif
Extension
.avif
Container
HEIF / ISOBMFF
Compression
AV1 Lossy / AV1 Lossless
Algorithm
AV1
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Alliance for Open Media (AOMedia)
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 69 66
HEVC Image Sequence (HEIF Container)
image/heic-sequence
Extension
.heics.heic
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
Moving Picture Experts Group (MPEG) / Apple
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 76 63
Browser Support Comparison
| Browser | AVIF | HEIC-Sequence |
|---|---|---|
Chrome
|
✓ 85+
|
✕ |
Firefox
|
✓ 93+
|
✕ |
Safari
|
✓ 16+
|
✓ 11+
|
Edge
|
✓ 121+
|
✕ |
IE (Legacy)
|
✕ | ✕ |
AVIF
AVIF Strengths
- Best-in-class compression — typically 20–50% smaller than WebP at equivalent quality
- Native HDR and wide color gamut (BT.2020) support
- Supports 8, 10, and 12-bit color depth
Limitations
- Encoding is highly CPU-intensive — significantly slower than JPEG or WebP
- Requires Edge 121+ (not supported in earlier Edge versions)
- Limited support in native desktop image viewers
HEIC-Sequence
HEIC-Sequence Strengths
- Incredibly efficient storage for bursts and short animations compared to GIF or motion JPEG
- Supports 16-bit color, HDR, and alpha channel transparency across all frames
- Shares frame data blocks, meaning the base image and animation data are heavily optimized for space
Limitations
- Zero support in web browsers outside the Apple ecosystem (Chrome, Firefox, Edge do not support it)
- Heavily encumbered by HEVC patent pools, hindering open-source adoption
- Complex container structure makes parsing and decoding difficult without specialized libraries
When to choose which format
AVIF
Use AVIF when…
- Next-Gen Websites
- HDR Photography
- High-Quality Web Images
HEIC-Sequence
Use HEIC-Sequence when…
- Apple Live Photos
- Burst Photography
- High-Quality Animations
- Cinemagraphs