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Image MIME Reference
AVCI

AVC Image (HEIF Container)

image/avci
VS

JPEG 2000 Compound Image File Format

image/jpm
JPM

A complete technical comparison of AVC Image (HEIF Container) and JPEG 2000 Compound Image File Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.

Equal browser support

Feature Support

Feature AVCI JPM
Transparency (Alpha) Yes Yes
Animation Support ✕ No ✕ No
Progressive Loading ✕ No Yes
HDR Support Yes ✕ No
EXIF Metadata Yes Yes
ICC Color Profile Yes Yes
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth 8-bit, 10-bit, 12-bit
Developed by Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released 2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
Full AVCI reference →
JPEG 2000 Compound Image File Format
image/jpm
Extension
.jpm.jpgm
Container ISOBMFF / JPM (ISO/IEC 15444-6)
Compression Lossy / Lossless / Mixed Raster Content (MRC)
Algorithm
JPEG 2000JBIG2JPEGMMR
Color Depth 1-bit (Text/Masks), 8-bit, 16-bit, 24-bit
Developed by Joint Photographic Experts Group (JPEG)
Released 2003
Magic Bytes
00 00 00 0C 6A 50 20 20 0D 0A 87 0A ... 66 74 79 70 6A 70 6D 20
Full JPM reference →

Browser Support Comparison

Browser AVCI JPM
Chrome Chrome
✕ ✕
Firefox Firefox
✕ ✕
Safari Safari
✕ ✕
Edge Edge
✕ ✕
IE IE (Legacy)
✕ ✕
AVCI

AVCI Strengths

  • Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
  • Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
  • Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
  • No native support within web browsers for HTML rendering.
  • Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
  • Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
JPM

JPM Strengths

  • Highly optimized for scanned documents, drastically reducing file sizes without sacrificing the readability of text or the quality of embedded photos
  • Supports multi-page documents within a single file
  • Object-based architecture allows for complex layout representation and independent extraction of elements
Limitations
  • Failed to achieve widespread adoption, largely being overshadowed by PDF/A and DjVu
  • Zero native web browser compatibility
  • Requires complex, specialized software to properly encode and decode the multi-layered MRC structure

When to choose which format

AVCI
Use AVCI when…
  • Digital Photography
  • Camera Capture
  • Archival Storage
JPM
Use JPM when…
  • Scanned Document Archiving
  • Mixed Raster Content (MRC) Imaging
  • Digital Libraries

More comparisons

AVCI vs ACES → JPM vs ACES → AVCI vs APNG → JPM vs APNG → AVCI vs AVCS → JPM vs AVCS → AVCI vs AVIF → JPM vs AVIF → All comparisons →
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