Image MIME Reference
AVCI
AVC Image (HEIF Container)
image/avci
VS
JPEG XR Image (HEIF Container)
image/jxra
JPEG-XR-(HEIF)
A complete technical comparison of AVC Image (HEIF Container) and JPEG XR Image (HEIF Container) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
Equal browser support
Feature Support
| Feature | AVCI | JPEG-XR-(HEIF) |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | ✕ No | ✕ No |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
JPEG XR Image (HEIF Container)
image/jxra
Extension
.jxra
Container
HEIF / ISOBMFF (ISO/IEC 23008-12 / Annex F of ITU-T T.832)
Compression
Lossy / Lossless
Algorithm
JPEG XR (Lapped Biorthogonal Transform)
Color Depth
8-bit, 16-bit, 32-bit (Float)
Developed by
ISO/IEC JTC 1 / ITU-T
Released
2019
Magic Bytes
XX XX XX XX 66 74 79 70 6A 78 72 41
Browser Support Comparison
| Browser | AVCI | JPEG-XR-(HEIF) |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ | ✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
AVCI
AVCI Strengths
- Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
- Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
- Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
- No native support within web browsers for HTML rendering.
- Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
- Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
JPEG-XR-(HEIF)
JPEG-XR-(HEIF) Strengths
- Combines the deep color (32-bit float) and mathematically lossless compression of JPEG XR with the robust metadata architecture of HEIF
- Allows grouping multiple images, exposure brackets, or focal stacks into a single file collection
Limitations
- Practically non-existent software and operating system support compared to standard HEIC or legacy JPEG XR (.jxr)
- Zero web browser support, rendering it entirely unsuitable for public web deployment
- Eclipsed by modern standards like AVIF and JPEG XL which offer superior compression with much broader industry backing
When to choose which format
AVCI
Use AVCI when…
- Digital Photography
- Camera Capture
- Archival Storage
JPEG-XR-(HEIF)
Use JPEG-XR-(HEIF) when…
- Specialized Archival
- Experimental Imaging Workflows
- High Dynamic Range (HDR) Imaging