Image MIME Reference
HEIF
High Efficiency Image File Format
image/heif
VS
JPEG XL
image/jxl
JXL
A complete technical comparison of High Efficiency Image File Format and JPEG XL — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
JXL wins on browser support
Feature Support
| Feature | HEIF | JXL |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | Yes |
| Progressive Loading | ✕ No | Yes |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
High Efficiency Image File Format
image/heif
Extension
.heif.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
Codec Agnostic (HEVC, AVC, JPEG, AV1)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
Moving Picture Experts Group (MPEG)
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 6D 69 66 31
JPEG XL
image/jxl
Extension
.jxl
Container
ISOBMFF / JPEG XL Codestream
Compression
Lossy (VarDCT) / Lossless (Modular)
Algorithm
VarDCT (Variable block-size DCT)Modular (Predictive coding for lossless)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit, 32-bit (Float)
Developed by
Joint Photographic Experts Group (JPEG)
Released
2021
Magic Bytes
FF 0A (Codestream) / 00 00 00 0C 4A 58 4C 20 0D 0A 87 0A (Container)
Browser Support Comparison
| Browser | HEIF | JXL |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ |
✓ 17+
|
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
HEIF
HEIF Strengths
- Highly flexible container that can store image bursts, animations, focal stacks, and stereo 3D images in one file
- Natively supports depth maps and alpha channels, making it perfect for computational photography
- When paired with modern codecs like HEVC or AV1, it provides massive storage savings over legacy formats like JPEG
Limitations
- Codec agnosticism makes broad software decoding difficult, as the container might hold proprietary or unsupported codecs
- Zero cross-platform web browser support, requiring conversion for online publishing
- Often confused with the more specific 'image/heic' and 'image/avif' MIME types
JXL
JXL Strengths
- Capable of losslessly recompressing legacy JPEG files, saving ~20% space while retaining perfect byte-for-byte restorability
- Highly superior progressive decoding (Saliency-driven), allowing recognizable images to load extremely fast on slow connections
- Outperforms WebP and competes favorably with AVIF, especially at high-fidelity settings and for complex textures/photography
- Royalty-free with an open-source reference implementation (libjxl)
Limitations
- Google's removal of JXL support from Chrome severely hindered its adoption as a universal web standard
- Lack of hardware decoding chips compared to video-derived codecs like AVIF (AV1)
- File parsing logic is complex due to the split between raw codestreams and ISOBMFF containers
When to choose which format
HEIF
Use HEIF when…
- Digital Photography
- Camera Capture
- Image Archiving
- Multi-image composites
JXL
Use JXL when…
- High-End Web Delivery (via Safari/Polyfills)
- HDR Photography
- Legacy JPEG Archiving
- Digital Art & Image Storage