Image MIME Reference
HEIC
High Efficiency Image Container
image/heic
VS
WebP Image
image/webp
WebP
A complete technical comparison of High Efficiency Image Container and WebP Image — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
WebP wins on browser support
Feature Support
| Feature | HEIC | WebP |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | Yes |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
WebP Image
image/webp
Extension
.webp
Container
RIFF
Compression
Lossy / Lossless
Algorithm
VP8VP8L
Color Depth
8-bit
Developed by
Google
Released
2010
Magic Bytes
52 49 46 46 XX XX XX XX 57 45 42 50
Browser Support Comparison
| Browser | HEIC | WebP |
|---|---|---|
|
|
✕ |
✓ 32+
|
|
|
✕ |
✓ 65+
|
|
|
✓ 11+
|
✓ 14+
|
|
|
✕ |
✓ 18+
|
|
|
✕ | ✕ |
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
WebP
WebP Strengths
- Superior lossy compression — 25–35% smaller than JPEG at equivalent quality
- Supports both animation and full alpha transparency
- Lossless mode available with smaller file sizes than PNG
Limitations
- Slower encoding than JPEG, especially for lossless
- Not supported in Internet Explorer or very old browsers
When to choose which format
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving
WebP
Use WebP when…
- Websites
- Ecommerce
- Mobile Apps
- CMS Images