Image MIME Reference
HEIC
High Efficiency Image Container
image/heic
VS
QuickTime Image Format
image/x-quicktime
QTIF
A complete technical comparison of High Efficiency Image Container and QuickTime Image Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC wins on browser support
Feature Support
| Feature | HEIC | QTIF |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | ✕ No |
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
QuickTime Image Format
image/x-quicktime
Extension
.qtif.qti.qif
Container
QuickTime Atom Container
Compression
Varies (JPEG, SMC, Apple Video, Cinepak, Uncompressed)
Algorithm
QuickTime Image Compression Manager (ICM) Codecs
Color Depth
1-bit to 32-bit (Varies depending on the enclosed codec)
Developed by
Apple Computer, Inc.
Released
1991
Magic Bytes
Varies (Typically begins with a 32-bit size integer followed by 69 64 73 63 ('idsc'))
Browser Support Comparison
| Browser | HEIC | QTIF |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✓ 11+
|
✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
QTIF
QTIF Strengths
- Extremely flexible architecture allowing it to encapsulate virtually any image compression algorithm available on the host machine
- Supported 32-bit images with alpha channels (transparency) long before PNG became an established standard
Limitations
- Fundamentally tied to Apple's deprecated QuickTime architecture, rendering the files almost entirely unreadable on modern systems without specialized legacy software or FFmpeg
- The 'wrapper' nature of the format means that even if a parser can read the QTIF container, it may fail to render the image if it lacks the specific proprietary codec (like Apple SMC) used to compress the pixel data
- Zero native support in modern web browsers
When to choose which format
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving
QTIF
Use QTIF when…
- Classic Mac OS Applications and Backgrounds
- QuickTime VR Panorama Textures
- 1990s CD-ROM Multimedia Assets