Image MIME Reference
HEIC
High Efficiency Image Container
image/heic
VS
Apple PICT Image
image/x-pict
PICT
A complete technical comparison of High Efficiency Image Container and Apple PICT Image — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC wins on browser support
Feature Support
| Feature | HEIC | PICT |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | ✕ No |
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
Apple PICT Image
image/x-pict
Extension
.pict.pct.pic
Container
QuickDraw Metafile
Compression
Uncompressed / Run-Length Encoding (RLE) / QuickTime Compressors (JPEG, SMC)
Algorithm
Apple PackBits (RLE)QuickTime Image Compression Manager (ICM)
Color Depth
1-bit, 2-bit, 4-bit, 8-bit (Indexed), 16-bit (High Color), 24-bit (True Color), 32-bit (RGBA)
Developed by
Apple Computer, Inc.
Released
1984
Magic Bytes
None (Requires offset parsing, e.g., 00 11 02 FF at byte 522)
Browser Support Comparison
| Browser | HEIC | PICT |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✓ 11+
|
✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
PICT
PICT Strengths
- Incredibly versatile for its time, allowing a single file to cleanly scale text and vector shapes while simultaneously housing raster photos
- Served as the flawless universal clipboard format for the classic Mac OS, enabling seamless copy/pasting between wildly different applications
Limitations
- Deeply tied to Apple's legacy QuickDraw graphics architecture, making it exceptionally difficult to write accurate third-party parsers on modern operating systems
- Lack of a standard magic header makes file detection unreliable without seeking 522 bytes deep into the file
- Completely unsupported in modern web environments and discontinued by Apple itself
When to choose which format
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving
PICT
Use PICT when…
- Classic Mac OS Clipboard Data
- Legacy Macintosh Desktop Publishing (Aldus PageMaker, QuarkXPress)
- 1980s/1990s Digital Clip Art