Image MIME Reference
HEIC
High Efficiency Image Container
image/heic
VS
High Efficiency Image File Format
image/heif
HEIF
A complete technical comparison of High Efficiency Image Container and High Efficiency Image File Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC wins on browser support
Feature Support
| Feature | HEIC | HEIF |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | Yes | Yes |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | Yes |
| EXIF Metadata | Yes | Yes |
| ICC Color Profile | Yes | Yes |
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
High Efficiency Image File Format
image/heif
Extension
.heif.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
Codec Agnostic (HEVC, AVC, JPEG, AV1)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
Moving Picture Experts Group (MPEG)
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 6D 69 66 31
Browser Support Comparison
| Browser | HEIC | HEIF |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✓ 11+
|
✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
HEIF
HEIF Strengths
- Highly flexible container that can store image bursts, animations, focal stacks, and stereo 3D images in one file
- Natively supports depth maps and alpha channels, making it perfect for computational photography
- When paired with modern codecs like HEVC or AV1, it provides massive storage savings over legacy formats like JPEG
Limitations
- Codec agnosticism makes broad software decoding difficult, as the container might hold proprietary or unsupported codecs
- Zero cross-platform web browser support, requiring conversion for online publishing
- Often confused with the more specific 'image/heic' and 'image/avif' MIME types
When to choose which format
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving
HEIF
Use HEIF when…
- Digital Photography
- Camera Capture
- Image Archiving
- Multi-image composites