Image MIME Reference
AVCI
AVC Image (HEIF Container)
image/avci
VS
Windows Metafile
image/x-wmf
WMF
A complete technical comparison of AVC Image (HEIF Container) and Windows Metafile — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
Equal browser support
Feature Support
| Feature | AVCI | WMF |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | ✕ No | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | ✕ No |
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
Windows Metafile
image/x-wmf
Extension
.wmf.emf
Container
Windows GDI Metafile Command Stream
Compression
Uncompressed (Command Stream)
Algorithm
None
Color Depth
Varies based on GDI rendering engine
Developed by
Microsoft Corporation
Released
1990
Magic Bytes
D7 CD C6 9A (Aldus Placeable Metafile Header) or 01 00 09 00 (Standard WMF Header)
Browser Support Comparison
| Browser | AVCI | WMF |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ | ✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ |
✓
|
AVCI
AVCI Strengths
- Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
- Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
- Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
- No native support within web browsers for HTML rendering.
- Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
- Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
WMF
WMF Strengths
- Infinitely scalable vector format that remains remarkably compact for simple geometric illustrations and charts
- Historically served as a seamless conduit for copying and pasting vector graphics between disparate Windows applications via the system clipboard
Limitations
- Notoriously plagued by historic security vulnerabilities, making raw WMF parsing a vector for exploits in legacy software
- Completely obsolete and unsupported in modern web environments (browsers cannot render them)
- Strictly tied to the Windows GDI architecture, making cross-platform rendering inconsistent across Linux and macOS
When to choose which format
AVCI
Use AVCI when…
- Digital Photography
- Camera Capture
- Archival Storage
WMF
Use WMF when…
- Legacy Microsoft Office Clip Art and Icons
- Windows GDI Graphics Export
- Early Windows Desktop Publishing