Image MIME Reference
AVCI
AVC Image (HEIF Container)
image/avci
VS
Windows Bitmap (Legacy Windows MIME Alias)
image/x-windows-bmp
BMP
A complete technical comparison of AVC Image (HEIF Container) and Windows Bitmap (Legacy Windows MIME Alias) — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
BMP wins on browser support
Feature Support
| Feature | AVCI | BMP |
|---|---|---|
| Transparency (Alpha) | Yes | Yes |
| Animation Support | ✕ No | ✕ No |
| Progressive Loading | ✕ No | ✕ No |
| HDR Support | Yes | ✕ No |
| EXIF Metadata | Yes | ✕ No |
| ICC Color Profile | Yes | Yes |
AVC Image (HEIF Container)
image/avci
Extension
.avci.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
AVC (Advanced Video Coding / H.264)
Color Depth
8-bit, 10-bit, 12-bit
Developed by
Moving Picture Experts Group (MPEG) / ISO/IEC JTC 1
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 61 76 63 69
Windows Bitmap (Legacy Windows MIME Alias)
image/x-windows-bmp
Extension
.bmp.dib
Container
DIB (Device-Independent Bitmap)
Compression
Uncompressed / Run-Length Encoding (RLE)
Algorithm
NoneRLE4RLE8
Color Depth
1-bit (Monochrome), 4-bit (16 colors), 8-bit (256 colors), 16-bit (High Color), 24-bit (True Color), 32-bit (True Color with Alpha)
Developed by
Microsoft Corporation
Released
1985
Magic Bytes
42 4D
Browser Support Comparison
| Browser | AVCI | BMP |
|---|---|---|
Chrome
|
✕ |
✓ 1
|
Firefox
|
✕ |
✓ 1
|
Safari
|
✕ |
✓ 1
|
Edge
|
✕ |
✓ 12
|
IE (Legacy)
|
✕ |
✓
|
AVCI
AVCI Strengths
- Shares the robust, flexible HEIF container architecture that allows for rich metadata, HDR, and depth maps.
- Backed by the highly ubiquitous AVC (H.264) codec, which is widely supported in hardware decoding.
- Supports rectangular cropping and rotation metadata without needing to re-encode the pixel data.
Limitations
- No native support within web browsers for HTML rendering.
- Inferior compression efficiency when compared to newer container formats like HEIC (HEVC) or AVIF (AV1).
- Easily confused with HEIC and AVIF, which use the same base ISOBMFF container.
BMP
BMP Strengths
- Universally supported by all major operating systems and modern web browsers
- Maintains perfect, lossless fidelity because pixel data is stored without lossy compression artifacts
Limitations
- Massive file size overhead due to a lack of modern compression algorithms
- Legacy MIME strings like 'image/x-windows-bmp' can trigger validation warnings in strict security or API environments if unhandled
When to choose which format
AVCI
Use AVCI when…
- Digital Photography
- Camera Capture
- Archival Storage
BMP
Use BMP when…
- Legacy Windows Desktop Registry Associations
- Older Enterprise Intranet Applications
- Windows Graphics Archival