Image MIME Reference
AOL-ART
AOL ART Image
image/x-jg
VS
High Efficiency Image File Format
image/heif
HEIF
A complete technical comparison of AOL ART Image and High Efficiency Image File Format — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
Equal browser support
Feature Support
| Feature | AOL-ART | HEIF |
|---|---|---|
| Transparency (Alpha) | ✕ No | Yes |
| Animation Support | ✕ No | Yes |
| Progressive Loading | Yes | ✕ No |
| HDR Support | ✕ No | Yes |
| EXIF Metadata | ✕ No | Yes |
| ICC Color Profile | ✕ No | Yes |
AOL ART Image
image/x-jg
Extension
.art
Container
Johnson-Grace Proprietary
Compression
Proprietary Wavelet (Photos) / Proprietary Palette-based (Graphics)
Algorithm
Wavelet (similar to early JPEG 2000 concepts)Lossy DCT
Color Depth
8-bit (Indexed), 24-bit (RGB)
Developed by
Johnson-Grace Company (Acquired by AOL)
Released
1994
Magic Bytes
4A 47 03 00 or 4A 47 04 00
High Efficiency Image File Format
image/heif
Extension
.heif.hif
Container
HEIF / ISOBMFF (ISO/IEC 14496-12)
Compression
Lossy / Lossless
Algorithm
Codec Agnostic (HEVC, AVC, JPEG, AV1)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
Moving Picture Experts Group (MPEG)
Released
2015
Magic Bytes
XX XX XX XX 66 74 79 70 6D 69 66 31
Browser Support Comparison
| Browser | AOL-ART | HEIF |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ | ✕ |
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
AOL-ART
AOL-ART Strengths
- Historically provided massive file size reductions (up to 3x smaller than JPEGs of the era) and highly optimized progressive rendering for 14.4k modems
- Enabled faster web browsing on the AOL network during the early days of the commercial internet
Limitations
- Completely proprietary, heavily patent-encumbered, and never officially reverse-engineered for the open-source community
- On-the-fly proxy compression ruined the visual fidelity of many 1990s websites for AOL users
- Virtually impossible to open on modern operating systems without installing niche, legacy image viewers
HEIF
HEIF Strengths
- Highly flexible container that can store image bursts, animations, focal stacks, and stereo 3D images in one file
- Natively supports depth maps and alpha channels, making it perfect for computational photography
- When paired with modern codecs like HEVC or AV1, it provides massive storage savings over legacy formats like JPEG
Limitations
- Codec agnosticism makes broad software decoding difficult, as the container might hold proprietary or unsupported codecs
- Zero cross-platform web browser support, requiring conversion for online publishing
- Often confused with the more specific 'image/heic' and 'image/avif' MIME types
When to choose which format
AOL-ART
Use AOL-ART when…
- Historical AOL Dial-up Web Browsing
- Legacy America Online Client Assets
- 1990s Internet Archival
HEIF
Use HEIF when…
- Digital Photography
- Camera Capture
- Image Archiving
- Multi-image composites