Image MIME Reference
AOL-ART
AOL ART Image
image/x-jg
VS
High Efficiency Image Container
image/heic
HEIC
A complete technical comparison of AOL ART Image and High Efficiency Image Container — covering compression, feature support, browser compatibility, magic bytes, and when to choose each format.
HEIC wins on browser support
Feature Support
| Feature | AOL-ART | HEIC |
|---|---|---|
| Transparency (Alpha) | ✕ No | Yes |
| Animation Support | ✕ No | Yes |
| Progressive Loading | Yes | ✕ No |
| HDR Support | ✕ No | Yes |
| EXIF Metadata | ✕ No | Yes |
| ICC Color Profile | ✕ No | Yes |
AOL ART Image
image/x-jg
Extension
.art
Container
Johnson-Grace Proprietary
Compression
Proprietary Wavelet (Photos) / Proprietary Palette-based (Graphics)
Algorithm
Wavelet (similar to early JPEG 2000 concepts)Lossy DCT
Color Depth
8-bit (Indexed), 24-bit (RGB)
Developed by
Johnson-Grace Company (Acquired by AOL)
Released
1994
Magic Bytes
4A 47 03 00 or 4A 47 04 00
High Efficiency Image Container
image/heic
Extension
.heic
Container
HEIF / ISOBMFF
Compression
Lossy / Lossless
Algorithm
HEVC (H.265)
Color Depth
8-bit, 10-bit, 12-bit, 16-bit
Developed by
MPEG (Standard) / Apple (Adoption)
Released
2017
Magic Bytes
XX XX XX XX 66 74 79 70 68 65 69 63
Browser Support Comparison
| Browser | AOL-ART | HEIC |
|---|---|---|
Chrome
|
✕ | ✕ |
Firefox
|
✕ | ✕ |
Safari
|
✕ |
✓ 11+
|
Edge
|
✕ | ✕ |
IE (Legacy)
|
✕ | ✕ |
AOL-ART
AOL-ART Strengths
- Historically provided massive file size reductions (up to 3x smaller than JPEGs of the era) and highly optimized progressive rendering for 14.4k modems
- Enabled faster web browsing on the AOL network during the early days of the commercial internet
Limitations
- Completely proprietary, heavily patent-encumbered, and never officially reverse-engineered for the open-source community
- On-the-fly proxy compression ruined the visual fidelity of many 1990s websites for AOL users
- Virtually impossible to open on modern operating systems without installing niche, legacy image viewers
HEIC
HEIC Strengths
- Exceptional compression efficiency — stores images at roughly half the file size of JPEG with equal or better visual quality
- Natively supports modern photography features like depth maps, 16-bit color, HDR, and alpha channel transparency
- Can store image bursts, focal stacks, and animations (Live Photos) within a single file
Limitations
- Heavily encumbered by software patents, leading to very poor adoption outside the Apple ecosystem
- Not supported by standard web browsers (except Safari), requiring server-side or client-side conversion for web delivery
- Windows requires downloading a separate (often paid) extension from the Microsoft Store to view natively
When to choose which format
AOL-ART
Use AOL-ART when…
- Historical AOL Dial-up Web Browsing
- Legacy America Online Client Assets
- 1990s Internet Archival
HEIC
Use HEIC when…
- iOS / iPhone Photography
- macOS Ecosystem
- High-Quality Image Archiving